Designed and Assembled in New Zealand

VIEW OUR COLLECTIONS

AEROTIMER

A Nod to Mid-Century Aviation

SEATREKKER

A ‘70s Style Reimagined for Modern Adventure

PULSATIMER

A Medical Chronograph, Designed to Measure every Moment

SEATREKKER - GREEN EDITION

Engineered for the elements. Defined by precision.

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SEATREKKER - GREEN EDITION

Engineered for the elements. Defined by precision.

SHOP NOW

"The Beaufort Seaktrekker is very good for the price with a sharp case and an intriguing, well-made dial. Once again, Beaufort, I’d include the bracelet; the Seatrekker deserves it and is a better watch with it fitted. Overall, though, the Beaufort Seatrekker is a well-thought-out design and represents a good value atNZ$1,049(roughly €600)"

Thor Svaboe

"Priced competitively, the Pulsatimer offers exceptional value, making mechanical Swiss powered chronographs accessible without compromising on style or quality. With its bold lines and meticulous detailing, the Beaufort Pulsatimer is not just a watch, but a statement piece that resonates with the passion of its creators and the heritage of its design inspiration"

Alex Rimmer

The Beaufort Pulsatimer, upon quick inspection, might look like your average chrono, but the longer you linger over its construction, the more you’ll start to notice its unique styling.

Chris Antzoulis

AUCKLAND SHOWROOM

EXPERIENCE BEAUFORT IN PERSON

Discover Beaufort firsthand at our showroom in the heart of Ponsonby, Auckland. More than just a retail space, it’s a place for watch enthusiasts and collectors to immerse themselves in our world of design, craftsmanship, and horology.

Located at 28 Jervois Road, our showroom blends the charm of Ponsonby’s heritage with a contemporary edge—an intimate setting where you can explore our collection, try on pieces, and gain insight into the details that set each Beaufort watch apart.

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founder's journey

A YOUNG BRAND WITH AN OLD SOUL

Beaufort started as a personal challenge—an idea sketched between university lectures, built with no formal design background, just passion and persistence. What began as a solo project has grown into something bigger: a community of collectors, enthusiasts, and supporters who believe in the same pursuit of timeless design. Every watch carries that story, from concept to wrist.

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OUR MISSION

BOLD IDEAS, REFINED EXECUTION

Every Beaufort watch is a balance of calculated precision and bold creativity. We push the boundaries of our ever-evolving design language, refining details through continuous iteration—because growth is never static. From texture to proportions, every element is tested and refined to ensure a timepiece that looks and feels just right.

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MEET OUR WATCHMAKERS

A JOURNEY INTO HOROLOGY

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